Search Engine Optimization - Keyword Analysis (Get The Right Topic)

Before doing any keyword research, you need a topic such as pet grooming, back pain etc.

This is what I would do:

1) Look through the list of private label articles I have, pick any topic I like, say pet grooming

2) Go to https://adwords.google.com/select/KeywordToolExternal (see the screenshot below)
Step 1 - Enter your topic here. In this case, it is pet grooming


Step 2 - Select "Cost and Ad Position Estimates" from the drop down menu


Step 3 - Enter 99 as your Max CPC


Step 4 - Click "Get More Keywords"

Here is the result you'll get.

What you are doing here is to find out how much people are bidding for their Google ads. In this research, I look for 2 main things:

• I only choose topics with many high paying keywords. In this example, you can see that there are many keywords that are paid between $2 - $5. This is a good topic to go for. 
• The higher the bid, the better. $2 - $5 is good enough. But if you can find one that is more than $10 - $20, it's even better. 

Note: Some topics only have 1 or 2 very high paying keywords (say $20) and then many low paying keywords (say $0.5). I usually skip these topics.

Is There A Demand For The Profitable Topic?

After you've found a profitable topic, the next thing you want to do is to check if there is a demand for this topic. There is no point building a website filled with high paying ads but no one is interested in the topic.

Go to http://inventory.overture.com/d/searchinventory/suggestion/ and type in "pet grooming". You will get the following result.

As you can see, there are 62918 searches being done in January 2007. Any topic that has more than 20000 searches is worth a try.

What About The Competition?

The keyword analysis we are doing here is not to check profitable keywords but profitable topics. If you are doing keyword analysis for profitable keywords, then it is crucial that you study the competition. If you are looking for profitable topics, you want topics with lots of demand and these topics are usually competitive too. So there is no need to check for the competition.

Keyword Analysis For Profitable Keywords

So far we've covered how to analyze for profitable topics. Within every topic, there are many profitable keywords. Profitable keywords are keywords with high demand but low competition.

I've already shown you how to do a demand check (by going to http://inventory.overture.com/d/searchinventory/suggestion/). What is different this time is instead of looking for keywords with more than 20000 searches, you are looking for keywords with more than 500 searches. In the above "Pet Grooming" example, these would be keywords such as Pet grooming, Mobile pet grooming, Pet grooming schools etc.

Then, you go to www.google.com and do a search on the keywords in " ", as shown below:

Look at the result circled in red. Any keyword(s) with less than 50,000 results is a good keyword. As you can see, pet grooming school is a good keyword to go for.

I don't usually do the complete keyword research for all the articles in my website because I'm using private label articles. But I do have a list of best 10 keywords for each website and these are the keywords I use whenever I promote the website, which means I use these keywords in my anchor text whenever I post a link. (You will learn what is anchor text in the subsequent chapters.)
If you are new to internet marketing, the entire Search Engine stuff may be overwhelming to you. Take your time to  digest the information. Alternatively, you can consider partnering with me in your Adsense business. In our partnership, I'll do all the technical stuff while you focus on the non-technical portion. More about this later.