Traffic Generation - How To Create A Website For The Search Engines Of The Present and Future?

Before we move on, let's look at the magic formula again:

Focused Content + Optimized Adsense Ads + Traffic = $$$

By now, you've learnt how to create focused content quickly and how to optimize your Adsense ads to get high click-through rate. In the next few chapters, you are going to learn how to generate traffic through Search Engines.

The three main Search Engines are Google, MSN and Yahoo. Your job is to get your website to rank top in their search results and attract people to visit your website.

Over the past two years, the Search Engine world has changed a lot. Many WebPages that were ranked top in the Search Engines are now buried deep in the last few pages. If you try to spend your time catching up with the latest development in Search Engine technology and changing your website every now and then, you will be forever busy.

 Instead of chasing after the Search Engine technologies, how about having those technologies chase after you?

What?!

Yes, I mean it. Let me explain.

You see, the job of a Search Engine is to bring high quality, relevant results to people who make Search enquiries. All the technologies that are developed now and for the future are all moving towards this objective. Therefore, as long as you create quality websites that can benefit the users, it is the responsibility of the Search Engine to find you and send traffic to you!

Let me repeat this:

As long as you create quality websites that can benefit the users, it is the responsibility of the Search Engine to find you and send traffic to you.

Of course, you need to practice basic Search Engine Optimization. With good contents and basic Search Engine Optimization, you cannot fail to attract traffic to your website.

The next few chapters are the instructions to help you optimize your website for Search Engines. Before we move on, let do a quick preview:
Search Engine optimization can be categorized into 4 phases.
The first phase is keyword analysis.
The second phase is website optimization.
The third phase is on-page optimization.
The last phase is off-page optimization.
Keyword analysis is the first thing you should do because you want to find a profitable topic with high demand.

Website optimization focuses on how to create quality website in a short time. As the Search Engines improve their searching algorithm, this part of Search Engine Optimization will be more and more important.

Onpage Search Engine optimization are things that you do within your webpage at the time when you are building it. It involves optimizing the following parameters:

• Title tag
• Header tags
• Alt image tags
• Meta Tags
• Etc.

Offpage Search Engine optimization are things that you do outside your webpage. Typically, we are talking about getting websites to link to your website. The more websites that link to you, the better you will rank in Search Engine. BUT there is a twist!

In the next chapter, we will look at the first phase - Keyword Analysis..... Before that, you may like to read the following extra information about the history of Search Engine. This will give you a clear idea of what REALLY is Search Engine.