Search Engine Optimization - Offpage Optimization Techniques

This is the most important chapter in the entire course.

It is your secret weapon!

If you do everything I've told you except what is laid out in this chapter, you are not going to get much traffic to your website.

In the earlier chapters, I mentioned that you are going to spend most of your time promoting your website instead of creating it. What do I mean by "promoting a website"?

When I say promote a website, I'm actually referring to doing Offpage Optimization. Offpage Optimization is all about getting quality links into your website. This is where you should spend most of your time on.

To understand Offpage Optimization, you must understand what is Anchor Text.

You see, Search Engine believes that if a website is willing to link to one of your web pages through the link Pet grooming, that web page should be related to Pet grooming. If hundreds of websites link to that particular web page using the link Pet grooming, Search Engine will think that page is REALLY about Pet grooming and it will rank you high when people search for Pet grooming. That's all you need to know about Offpage Optimization!

So what is Anchor Text? Anchor Text, in the above example, is Pet grooming. In other words, Anchor Text is the text in the hyperlink that other webmasters use when linking to your website. To rank high in Search Engine, you have to make sure that hundreds of websites are linking to you using the keywords that you want to optimize as the Anchor Text.

Warning: Please do not try to engage in some form of spam linking activities such as link farm etc. These spam strategies will adversely affect your search engine ranking.

So how do you get websites to link to you using the keywords you desire? Well, these are some of the methods I use:

1) Submission to search directories

Go to www.directorymaximizer.com and submit your website to 100 directories. Each submission will cost you 14 cents. 100 submissions will cost you $14. This website is one of the cheapest and most reliable services I can find in the market.

$14 is a necessary investment if you want to do well in the Search Engine. You can easily recover your investment from your Adsense earnings.

In addition, you can also submit to some high PR search directories. Here is a list of Search Engine friendly directories that you can submit to: http://www.seo2020.com/seo-tools/directories.html.

2) Submission to article directories

Another thing that has to be done but will cost you money is to submit 5 articles to 100s of article directories.

These 5 articles should be different from your rewritten articles and should be at least 700 words long.

Why 700 words? Because many article directories only accept articles that are more than 700 words.

Why 5 articles? No reason. 5 is what I usually do. The more the merrier.

At the end of each article, you should include a resource box.

For example, let's say you want to optimize for the keywords "pet grooming", "dog grooming services" and "pet grooming tools", what you need to do is just write some articles on Pet grooming and submit them to article directories. In the resource box, write something like

YourName is the expert in pet grooming. To learn more about pet grooming tools and dog grooming services, please visit the pet grooming website.

Most article directories allow you to include 3 links in your resource box. So you should maximize on this.

Where Should I Submit My Articles?

First, you should submit your article to hundreds of article directories. To do this, you need to get a third party service to do the job for you. The cheap and reliable service that I strongly recommend is www.isnare.com. You can submit 5 articles for just $10. That's cheap. Again, this is an investment that you MUST make and you can easily recover the investment from Adsense.

Next, you MUST submit your articles to other high PR article directories manually. The ones that I submit to are:

www.ezinearticles.com

www.buzzle.com

www.articlealley.com

www.articledashboard.com

www.article99.com

www.easyarticles.com

www.articlecity.com

www.goarticles.com

Submitting to these websites will not only boost your Search Engine ranking but also bring you direct traffic. You will start to make some money soon after submitting your articles to these websites.

3. Submit stories to Digg and Netscape

This is a little known traffic secret that will drive you some immediate traffic as well as boost your Search Engine ranking.

Create an account with www.digg.com and www.netscape.com and "submit a story" to these websites (See the screen shot below). What you do is to simply take a paragraph from your website and post it as a story.

Some tricks to drive traffic to your website from Digg and Netscape:

- The title of your story should be interesting and should create suspense. For example, use "Dangers In Pet Grooming" or "Is Your Pet Grooming Method Correct?".

- The story (or the paragraph extracted from your website) should be interesting and should attract the reader to read further. Remember, you can expect real person to read your story. If they find your story interesting and want to read further, they will visit your website.

- Another trick that I always use is to end my story with .....

4. Other methods to get links

These days, there are many other ways to get quality links to your websites. I've bought tons of ebooks and video courses that promised you thousands of traffic using all kinds of methods. Some works, some don't. Some are good for short term traffic, which I'm not very keen. Before you go into any of these methods, I suggest that you try out the first 3 methods I've shown you. These 3 methods have given me very good results and they are easy to do and not time wasting.

After you've done the 3 methods above, should should start to make some money. By then, you can buy more ebooks and read more about the other methods of traffic generation. One advice is DON'T spend too much time looking for the holy grail of traffic generation. There isn't one.

That's all you need to know to start making money from Adsense.

You are now equipped with all the tools necessary for you to start your Adsense battle!

If you have yet made a cent online, here is my advice. Start making some money now (Adsense is what I recommend because the risk is very low and yet once you master the skill of getting FREE traffic from Search Engine, you can easily go into other ways to make money).